Women of Courage List

Bumble and Serena Williams teamed up with Vogue for the Women of Courage list highlighting five women who showed exceptional acts of courage this year.

Branded Content
Publicity
Strategy
Talent Procurement

The Challenge

Leverage the existing relationship with Serena Williams to create a program that would celebrate women who have shown incredible acts of courage this year. As part of this celebration, find the right media partner to amplify the message and highlight the inspiring stories of the selected women.

What We Did

FlyteVu worked with Bumble to ideate and bring to life the Women of Courage list, a program that would highlight five women who showed incredible acts of courage during this year. Leveraging the existing relationship with Serena Williams, FlyteVu brought this program to life by enlisting Williams to both promote the program and help select recipients. To apply, Bumble users could submit themselves or someone else directly within the app. Each recipient received a photoshoot and interview with Vogue. FlyteVu also facilitated additional press interviews with Serena and helped bring the partnership to life.