Women in Harmony

Bumble co-hosted Bebe Rexha’s annual Women in Harmony event, shining a light on and showing support for women in the music industry.

  • Event Activations
  • Publicity
  • Strategy

The Challenge

Address gender disparity in the music industry by creating campaigns and partnering with events that support and create change for women in music.

What We Did

As an extension of Bebe Rexha’s multi-year partnership with Bumble for the brand’s ’Empowered by Bumble Bizz’ program, FlyteVu facilitated a co-hosted event between Bumble and Rexha for the singer’s third annual ‘Women in Harmony’ event. The annual event provides a space for women artists, songwriters, and creators to come together and discuss gender disparity and change in the industry. Prior to the event, Bumble and Rexha teamed up to give one lucky fan a $10,000 grant to fuel her dreams and the chance to attend the brunch as the hosts’ special guest. The event featured musical performances by singer-songwriter Madison Love and GRAMMY-nominated artist Kelsea Ballerini.

The Results

171 million earned media impressions

1.3 million social media impression

Positioned Bumble Bizz as a leader in support for women in the music industry

Female Forces Unite at Bebe Rexha’s 3rd Annual Women in Harmony Event Read More

Bebe Rexha, Kelsea Ballerini, Cyndi Lauper Promote Harmony to Counter Gender Bias Read More

Bebe Rexha Hosts Her 3rd Annual Women in Harmony Brunch During Grammys Weekend! Read More

2020 Pre-Grammy Parties: See All the Stars at the Big Events Read More

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