Vista’s ReferHer

FlyteVu X Vista (formerly VistaPrint) partnered with IFundWomen to launch a global platform to provide women entrepreneurs around the world with capital, coaching, and connections.

  • Branded Content
  • Creative
  • Digital
  • Event Activations
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Vista’s goal was to make small feel big by heroing, spotlighting and elevating women-owned small businesses during a time that is pivotal (and relevant) to them – International Women’s Day / Women’s History Month. FlyteVu was tasked to deliver a creative concept that could be activated globally; one that worked across various cultures, showcasing that Vista champions women entrepreneurs seeking equality long owed.

What We Did

FlyteVu joined forces with Vista (formerly VistaPrint) to expand on their ultimate mission – being a partner to small businesses everywhere. We worked together to create and launch a global partnership with IFundWomen, the world’s largest funding marketplace for women, to provide women entrepreneurs around the world with capital, coaching, and connections. 

FlyteVu curated partnerships in each global market with women-led co-working spaces including The Jane Club (US), Mona by My Little Paris (France), AllBright (UK), One Roof (Australia) and Make Lemonade (Canada). Together with Vista, FlyteVu curated exclusive dinner experiences across the globe, hosted by women entrepreneurial talent including hosts like June Diane Raphael in Los Angeles. At these dinners, Vista granted over $100,000 in funding to women small business owners, as well as provided access to Vista tools and women-led co-working memberships. Each woman in attendance was encouraged to “refer her,” inviting another woman entrepreneur to attend as her guest, in order to emphasize the power of bringing one more to the table.

The Results

First ever global program for Vista

$100,000 in grants distributed to women-owned businesses 

Nearly 400 applications globally

98+M Unique Monthly Visitors

500% increase in Engagement Rate, over the 1% target as average for ‘quality content’

35% of all viewers watched for :15 or more, a 180% increase over the average of 12.5% conversion from :03 to :15 viewers


The Jane Club Cofounded By June Diane Raphael Partners With Vista To Elevate Women Entrepreneurs. Read More

June Diane Raphael Kicks Off L.A. ReferHer Program With Dinner for Women Entrepreneurs. Read More

Here’s a New Way for Women Entrepreneurs to Find Resources, Funding, and Coaching at Co-working Spaces Around the World. Read More

VistaPrint parent, women’s business funding group partner on $100K grant program. Read More

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  • Event Activations
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  • Strategy
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