Vista’s ReferHer

Vista’s goal was to make small feel big by heroing, spotlighting and elevating women-owned small businesses during a time that is pivotal (and relevant) to them – International Women’s Day / Women’s History Month. FlyteVu was tasked to deliver a creative concept that could be activated globally; one that worked across various cultures, showcasing that Vista champions women entrepreneurs seeking equality long owed.

FlyteVu joined forces with Vista (formerly VistaPrint) to expand on their ultimate mission – being a partner to small businesses everywhere. We worked together to create and launch a global partnership with IFundWomen, the world’s largest funding marketplace for women, to provide women entrepreneurs around the world with capital, coaching, and connections. 

FlyteVu curated partnerships in each global market with women-led co-working spaces including The Jane Club (US), Mona by My Little Paris (France), AllBright (UK), One Roof (Australia) and Make Lemonade (Canada). Together with Vista, FlyteVu curated exclusive dinner experiences across the globe, hosted by women entrepreneurial talent including hosts like June Diane Raphael in Los Angeles. At these dinners, Vista granted over $100,000 in funding to women small business owners, as well as provided access to Vista tools and women-led co-working memberships. Each woman in attendance was encouraged to “refer her,” inviting another woman entrepreneur to attend as her guest, in order to emphasize the power of bringing one more to the table.