Virtual Meet & Greets

American Red Cross, in partnership with KPentertainment, raised funds through virtual meet & greets powered by Looped.

  • Branded Content
  • Creative
  • Digital
  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Drive fundraising for American Red Cross’ Emergencies Don’t Stop allocation through an engaging consumer experience.

What We Did

FlyteVu strategized and facilitated a unique partnership with Nashville music management agency KPentertainment (KPE) to raise funds for Red Cross through virtual meet & greets powered by Looped. Each week of the campaign, fans had the opportunity to make a monetary donation for a chance to win a one-on-one video chat with a KPE artist. The 6-week partnership kicked-off with country music artist Cole Swindell and concluded with superstar Luke Bryan. Other involved artists included Whitney Duncan, Jon Langston, Dylan Scott, and CB30. FlyteVu secured an exclusive media announce on CMT.com and the campaign was featured in outlets including Billboard, Music Row, and All Access. All proceeds helped provide relief for the urgent humanitarian needs of the Red Cross.

The Results

2M+ Social Impressions

2.22% Average Click-Through-Rate

6M+ Unique Monthly Visitors

$700k+ Ad Value Equivalence

Luke Bryan, Cole Swindell, More To Host Virtual Meet & Greets Benefiting American Red Cross. Read More

EXCLUSIVE: Luke Bryan Says He Wants to Video Chat with You. Read More

KPentertainment Partners with American Red Cross to Host Virtual Meet & Greets. Read More

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  • Creative
  • Talent Procurement
  • Video Content + Digital Media

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