Giving Day 2021

American Red Cross Partners with gaming, sports, and music streamers for 7th Annual Giving Day.

  • Creative
  • Talent Procurement
  • Video Content + Digital Media

The Challenge

Engage talent across gaming, sports, and music to participate in fundraising for the American Red Cross’s seventh annual Giving Day and raise awareness of Red Cross’s critical disaster release mission.

What We Did

FlyteVu partnered American Red Cross with four talented streamers across sports, gaming, and music to fundraise for the organization’s 7th Annual Giving Day on March 24th. Talent included Olympian Priscilla Frederick-Loomis, Gamers Nanogenix and FranDaMan1, and Musician Molly Shiveley. Donations were collected through the Giving Day fundraising event on Tiltify to support Red Cross’s critical disaster relief mission. Streams were also held on YouTube, Twitch, and TikTok and FlyteVu also assisted with digital promotion, including creative design and social boosting.

The Results

$3,320 raised across 4 livestreams

First Red Cross fundraising livestream on TikTok with Molly Shiveley

27MM+ Social Reach

95% Click-Through Rate

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