Spotify House

Spotify House creates fan-favorite event at CMA Music Festival.

  • Event Activations
  • Strategy
  • Talent Procurement

The Challenge

Spotify was seeking to stand out among the many brand activations during the CMA Music Festival and make Ole Red the preferred hangout spot for fans and industry.

What We Did

FlyteVu managed the four-day event starting with a press and media brunch, to kick-off the festival, hosted by country music trio Midland. The Spotify House also featured fan engagement at every turn including performances, fan activities, and giveaways. FlyteVu also oversaw the venue branding and event promotion, making it a must-attend event at CMAFest, and secured value-add partnerships such as Wayfair to outfit the Artist Lounge, as well as Sephora for Artist gifting. Spotify also created off-premise consumer events such as the Spotify Fit Session hosted by Lindsay Ell.

The Results

55+ Artists performances – including surprise appearance by Lil Nas X

5000+ fans in attendance over four days

Spotify House was THE place to be at CMA Fest 2019

Related Work.

Spotify House – CMA Fest 2022

Spotify’s “Spotify House” delivered the ultimate CMA Fest Event with exclusive performances from…

  • Branded Content
  • Creative
  • Event Activations
  • Publicity
  • Strategy

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