Spotify House – CMA Fest 2022

Spotify’s “Spotify House” delivered the ultimate CMA Fest Event with exclusive performances from 75+ of country music’s hottest artists.

  • Branded Content
  • Creative
  • Event Activations
  • Publicity
  • Strategy

The Challenge

After a two year hiatus, Spotify wanted to come back to CMA Fest with an elevated experience for consumers, industry professionals, and artists that cemented their brand as the leading DSP in Country Music.

What We Did

FlyteVu managed all aspects of the four day event, including creative, artist production, hospitality and logistics for over 75 artists. Spotify House featured engagements for fans, industry professionals and artists, including an Instagram sponsored photobooth for artists to capture reels and QR codes with an Instagram filter and secret performance alerts through partner, Digital Seat Media.

FlyteVu’s Creative team worked with the Spotify Brand + Creative team to reimagine the look and feel of the Hot Country playlist, leading to a more modern approach to the traditional playlist.

 

The Results

75+ Artist Performances

First-Ever “Fresh Finds” Artist Performances, featuring unsigned country music artists

20,000+ Attendees

Spotify House was the Place to Be at CMA Fest 2022

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