Raise Up Beauty Campaign

Beautycounter celebrates 10 years of raising up the standards...

  • Branded Content
  • Digital
  • Talent Procurement

The Challenge

To celebrate Beautycounter’s 10-year anniversary and the announcement of Ulta as a new national retail partner with their largest brand campaign to date, FlyteVu was tasked to secure host talent and influencer guests to attend Beautycounter’s Raise Up Beauty Campaign launch event and create social content to support buzz around the event and the campaign launch.

What We Did

FlyteVu secured a trio of celebrities to host the VIP reception at Beautycounter’s event, with Candice King, Jeannie Mai Jenkins, and Ashley Greene, who all attended the event, participated in the on-site activations, and shared captivating content from the event to their collective audience of 15M+ followers. In addition to the three hosts, FlyteVu secured 9 macro and mid-tier influencers to attend the event and share post-event content as well as create social content across their IG and TikTok platforms to support the Raise Up Beauty campaign throughout March and April. Lastly, FlyteVu curated a VIP guest list of over 50 micro influencers and tastemakers to attend the event for additional earned reach.

The Results

Over 8 Million Social Media Impressions

Drove 72,000 Clicks to the Beautycounter Website

Surpassed Industry Benchmark of 2% Engagement Rate with an Average ER of 7%

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