FlyteVu secured a trio of celebrities to host the VIP reception at Beautycounter’s event, with Candice King, Jeannie Mai Jenkins, and Ashley Greene, who all attended the event, participated in the on-site activations, and shared captivating content from the event to their collective audience of 15M+ followers. In addition to the three hosts, FlyteVu secured 9 macro and mid-tier influencers to attend the event and share post-event content as well as create social content across their IG and TikTok platforms to support the Raise Up Beauty campaign throughout March and April. Lastly, FlyteVu curated a VIP guest list of over 50 micro influencers and tastemakers to attend the event for additional earned reach.