2019 VS PINK Talent Procurement

VSPink partners with exciting campaign talent in 2019.

  • Talent Procurement

The Challenge

Leverage key talent partners to highlight VSPINK product and bring unique experiences to both new and existing consumers.

What We Did

With the goal to reach both new and existing consumers, FlyteVu strategized and executed talent partnerships through both on site experiences and social digital campaigns. This included Drybar Founder Alli Webb, YouTube star Bethany Mota, ClassPass Founder Payal Kadakia, and The Giving Keys Founder Caitlin Crosby for the brand’s first  PINK GRL PWR Project, engagement with Happy Not Perfect Founder Poppy Jamie for a mindfulness workout, Chloe Lukasiak to host VSPINK’s Relax Station Pop-Up in Glendale, CA, Musician and Dancing With The Stars cast member Aly Brooke to launch the brand’s Seamless Sports Line, and Actress and Musician Laura Marano to host the VSPINK Unplugged Retreat.  These experiences created trackable ROI for the brand, highlighting the importance of brand alignment with culturally relevant talent.

Results

Capacity attendance at all brand events

National TV coverage on Dancing With The Stars

Over 5M social media impressions across all campaigns

Related Work.

Off to Prom 2018

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch.