With the goal to reach both new and existing consumers, FlyteVu strategized and executed talent partnerships through both on site experiences and social digital campaigns. This included Drybar Founder Alli Webb, YouTube star Bethany Mota, ClassPass Founder Payal Kadakia, and The Giving Keys Founder Caitlin Crosby for the brand’s first PINK GRL PWR Project, engagement with Happy Not Perfect Founder Poppy Jamie for a mindfulness workout, Chloe Lukasiak to host VSPINK’s Relax Station Pop-Up in Glendale, CA, Musician and Dancing With The Stars cast member Aly Brooke to launch the brand’s Seamless Sports Line, and Actress and Musician Laura Marano to host the VSPINK Unplugged Retreat. These experiences created trackable ROI for the brand, highlighting the importance of brand alignment with culturally relevant talent.
