Off to Prom 1.0

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign culminating with the ultimate prom event.

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Create a unique campaign for Journeys to raise brand awareness, own the prom conversation, and further build trust with students nationwide ages 13-19.

What We Did

FlyteVu helped Journeys build a multi-phase campaign, led by social media influencers Baby Ariel and Daniel Skye, giving high school students around the country the chance to win a customized prom event in their city featuring a special performance by GRAMMY Award-winning artist Daya. A social media contest utilized tagged photo submissions as voting from teens across the nation to determine a winning city and FlyteVu helped produce custom content with Daya to spread the campaign message. Houston won the customized prom and Journeys and Converse transformed a space into the ultimate event, which included a red carpet entrance, photo sharing moments, a light tunnel, confetti cannons, VIP area and meet & greets and much more.

The Results

3,500+ Teens RSVP’d

72M+ Social Impressions

National Coverage with JustJared, AOL, MSN, and Wonderwall

Surprise Duet by Baby Ariel & Daniel Skye

Daniel Skye Heads “Off To Prom” With Baby Ariel and You’re Invited! Read More

More than a thousand Houston teens get to attend prom for free. Read More

Related Work.

Off to Prom 2.0

Journeys and Converse get high-school teens prom-ready with Off To Prom.

  • Branded Content
  • Event Activations
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch.