Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign culminating with the ultimate prom event.
Create a unique campaign for Journeys to raise brand awareness, own the prom conversation, and further build trust with students nationwide ages 13-19.
What We Did
FlyteVu helped Journeys build a multi-phase campaign, led by social media influencers Baby Ariel and Daniel Skye, giving high school students around the country the chance to win a customized prom event in their city featuring a special performance by GRAMMY Award-winning artist Daya. A social media contest utilized tagged photo submissions as voting from teens across the nation to determine a winning city and FlyteVu helped produce custom content with Daya to spread the campaign message. Houston won the customized prom and Journeys and Converse transformed a space into the ultimate event, which included a red carpet entrance, photo sharing moments, a light tunnel, confetti cannons, VIP area and meet & greets and much more.
More Than 3,500 Teens RSVP’d
Over 72 Million Impressions
National Coverage with JustJared, AOL, MSN Wonderwall
Surprise Duet by Baby Ariel & Daniel Skye
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