Netspend Brand Awareness Campaign

FlyteVu secured and facilitated two major tentpole moments for the brand to activate and drive awareness in Q4 ‘22 and Q1 ‘23.

  • Creative
  • Paid Media
  • Promotional Partnerships
  • Publicity
  • Sponsorship Activation
  • Strategy
  • Talent Procurement

The Challenge

Financial services provider, Netspend, was looking to garner national exposure and drive brand awareness, as well as give back, during the holiday season and into 2023.

What We Did

FlyteVu secured and facilitated two major tentpole moments for the brand to activate and drive awareness in Q4 ‘22 and Q1 ‘23.

FlyteVu procured a partnership between Netspend and iHeart Radio’s longstanding  ‘Christmas Wish’ program, a holiday tradition featuring 23 extraordinary days of giving to deserving listeners. With families, businesses and communities being hit hard the past year, this was the perfect opportunity for Netspend to bring holiday relief and cheer while building awareness.   The campaign targeted Netspend priority markets and key demographics, and delivered nearly 3500 on-air spots across 194 stations, resulting in 130MM impressions. After 30K ‘wish’ entries, Netspend was able to successfully grant 61 very special wishes to listeners in need across the country including helping a community to rebuild after a hurricane and providing nutritious food for a woman battling breast cancer.

To continue to raise awareness in 2023, FlyteVu was able to integrate the brand into one of the most buzziest pop culture moments during Big Game Weekend, Shaq’s Fun House. Netspend came on board as the title sponsor for the annual carnival meets music festival event hosted by Shaquille O’Neal. Performers included Diplo, Snoop Dogg, and a DJ set by Shaq himself (DJ Diesel).

The campaign launched with an all-inclusive  flyaway sweepstakes to Shaq’s Fun House, a meet & greet with Shaq, signed memorabilia, and a $500 check from Netspend. One hundred lucky winners also received $100 from Netspend. The sweepstakes resulted in over 65K entries, 8x the average benchmark for other sweeps related to the event in previous years.

As the presenting sponsor, Netspend owned all event logo lock-ups, with branding at every event touchpoint. During the event, Netspend received a ‘main stage moment’ featuring a brand call-out and display of a unique QR code (driving to the brand’s site) on the LED stage. The QR code was also featured on signagethroughout the venue for attendees to learn more about the Netspend’s services. Netspend also hosted two carnival attractions – the ‘Nothing but NETspend’ basketball hoop game and the Netspend Ferris Wheel. Various branded merch was distributed, and attendees could win a $50 Netspend Card by playing the Nothing but NETspend game.

To extend Netspend’s reach outside the Shaq’s Fun House venue and drive further brand awareness, FlyteVusecured six influencers to attend and post content on-site to further amplify Netspend as the presenting sponsor. Through these talent partners, we were able to reach diverse entertainment verticals and fan bases in Netspend’s target demographic. Our influencer talent roster included an actor, rapper, several NFL Legends, Emmy-Winner, and an ESPN Analyst – all with a combined reach of 18.9M.

To extend the brand’s reach outside the walls of Shaq’s Fun House, FlyteVu ideated and executed a collaborative promotion with Papa Johns. Netspend gifted 5,000 ten-dollar Papa Johns eGift Cards through a first-of-its-kind augmented reality experience via technology partner VideoBomb. Shaquille O’Neal announced the giveaway from his Instagram right before the Fun House doors opened. Fans at home were invited to participate in the AR experience by scanning their phone over a real-life dollar bill, which then prompted a special message from Netspend and Papa Johns, and led to a microsite to redeem an eGift card.

Netspend received massive visibility and reach through earned media with top hits across CNN, EXTRA, Entertainment Tonight, People, and Variety. Press coverage resulted in 2,409 total mentions reaching over 5.07B total impressions or around $100M in total publicity value.

The Results

Increased Brand Recognition & Awareness Among Netspend’s Target Demographic

5.07 Billion Unique Monthly Visitors

970+ Press Hits Resulting in $64 Million Publicity Value

18 Million Social Impressions

130 Million Impressions Through iHeart Media’s ‘Christmas Wish’ 

Over 65,000 Sweepstakes Entries

Shaq Throws Super Bowl’s “Biggest” Party. Read More

Access to the Stars Super Bowl Parties – Featuring Shaq’s Fun House.

Shaquille O’Neal aka DJ Diesel on Performing Live: “It’s Like Being in a Basketball Game and Having People Cheer You On”. Read More

Papa Johns and Netspend adopt augmented reality for eGift campaign. Read More

Shaquille O’Neal Taps Snoop Dogg and Diplo for His ‘Fun House’ Super Bowl Party. Read More

Related Work.

Brand Retainer

CLEAN Cause raises brand awareness for their mission through multi-faceted programs that highlight…

  • Digital
  • Event Activations
  • Influencer Procurement
  • Influencer Strategy
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

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