Brand Retainer

CLEAN Cause raises brand awareness for their mission through multi-faceted programs that highlight strategic partnerships, press placements, influencer programs, and product seeding.

  • Digital
  • Event Activations
  • Influencer Procurement
  • Influencer Strategy
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Flytevu was tasked to build brand awareness and bring CLEAN Cause into the entertainment space through founder and product press, influencer strategy,  product seeding, celebrity gifting and relationship building.

What We Did

FlyteVu was engaged as CLEAN’s first agency partner to help grow awareness and drive sales for the Yerba Mate energy drink.  FlyteVu focused efforts in four lanes:

 

Influencers & Product Seeding

FlyteVu seeded product with Talent & Influencers, securing earned exposure with top podcast Armchair Expert, included in social posts from Talent and Influencers, as well as celebrity investors.

 

Brand & Founder Press

In six months, FlyteVu secured 30+ hits in print, radio, digital, and podcasts including GMA Deals & Steals, Forbes, E! News, CBS Austin, Fox News, and more.

 

Partnerships

FlyteVu partnered CLEAN Cause with iHeart to sponsor the “Recover Out Loud” live stream concert featuring Macklemore and other artists with a recovery story.  The stream drove incremental traffic to the website and led to 4+ Talent and influencer partnerships.

 

Talent Partner / Equity Partner

FlyteVu secured the brand’s first major Talent Partner with Grammy-Winning Artist Macklemore as Investor and Creative Director.

The Results

30+ Earned Media Placements (between print, radio, digital, podcasts, and affiliate)

393,537,669+ Unique Monthly Visitors

18 Influencers Secured

88 Variations of Product Seeding

CLEAN Cause Supports Sober Living Through Sparkling Tea Sales. Read More

Austin-based ‘CLEAN Cause’ awards over $1.2M in scholarships. Read More

Last chance for Digital Deals & Steals on BambooYou throws and more. Read More

Meet 21 Americans Ready to Inspire During National Recovery Month and Beyond. Read More

It’s National Recovery Awareness Month. Meet Two Advocates Who Are Fighting Against Addiction Year-Round. Read More

Related Work.

“Drink to This” presented by Macklemore

CLEAN Cause announces partnership and new Creative Director Macklemore with celebratory “Drink to…

  • Branded Content
  • Digital
  • Music Licensing
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

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