FlyteVu was engaged as CLEAN’s first agency partner to help grow awareness and drive sales for the Yerba Mate energy drink. FlyteVu focused efforts in four lanes:
Influencers & Product Seeding
FlyteVu seeded product with Talent & Influencers, securing earned exposure with top podcast Armchair Expert, included in social posts from Talent and Influencers, as well as celebrity investors.
Brand & Founder Press
In six months, FlyteVu secured 30+ hits in print, radio, digital, and podcasts including GMA Deals & Steals, Forbes, E! News, CBS Austin, Fox News, and more.
FlyteVu partnered CLEAN Cause with iHeart to sponsor the “Recover Out Loud” live stream concert featuring Macklemore and other artists with a recovery story. The stream drove incremental traffic to the website and led to 4+ Talent and influencer partnerships.
Talent Partner / Equity Partner
FlyteVu secured the brand’s first major Talent Partner with Grammy-Winning Artist Macklemore as Investor and Creative Director.