FlyteVu partnered Macy’s with four top influencers: Danielle Bradbery, Alexa Losey, Vivian Vo Farmer, and Jake Foushee. These influencers attended major music festivals including Coachella, SXSW, Lollapalooza, Panorama and Governor’s Ball to complete assignments around the theme “Own the Moment” on behalf of American Rag. The Rag Pack authentically integrated American Rag into the music festival scene in order to raise awareness, increase social engagement and create fun, authentic content on their social platforms to drive brand affinity.