Jack Daniel’s x Saweetie Flavors of Fall Extension

Jack Daniel’s Tennessee Honey makes an appearance in Saweetie’s “Back to the Streets” music video...

  • Branded Content
  • Product Integration
  • Strategy

The Challenge

Build brand awareness and garner new Jack Daniel’s consumers through the power of music.

What We Did

As an extension of Jack Daniel’s Flavors “Flavors of Fall” program, FlyteVu facilitated Jack Honey product integration into Saweetie’s new single “Back to the Streets” which the artist debuted during the “Flavors of Fall” livestream. The integration was supported with a social post from Saweetie.

The Results

25MM Total Views

40MM Total Impressions

“Exclusive: Saweetie Talks Her New Jack Daniel’s Collaboration, New Music, and More“ Read More

“Saweetie To Preview New Music” Read More

Related Work.

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  • Branded Content
  • Digital
  • Publicity
  • Strategy
  • Talent Procurement

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