“Drink to This” presented by Macklemore

CLEAN Cause announces partnership and new Creative Director Macklemore with celebratory “Drink to This” video showcasing ‘toastimonials’ from members of the recovery community.

  • Branded Content
  • Digital
  • Music Licensing
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

FlyteVu was tasked to build increased brand awareness and reach new audiences by bringing CLEAN Cause into the entertainment space through strategic talent partnerships.

What We Did

Through cause alignment and the FlyteVu network, we identified and secured GRAMMY-winning artist Macklemore to join CLEAN Cause as investor and the new Creative Director. The initial partnership kicked off with content launching the brand’s new tagline “Drink to This,” engaging members of the recovery community to share their recovery journey, a.k.a. their ‘toastimonial’ in a celebratory launch video. The heartfelt video with a voice-over by Macklemore was co-produced by FlyteVu and the brand to highlight both the cause and product garnering over 35k views across social media. To announce the partnership launch and corresponding video, FlyteVu secured interviews and press with Macklemore, spotlighting his new title as CLEAN Cause’s Creative Director, earning over 2.5 Billion Earned Media Impressions.

The Results

2.5+ Billion Unique Monthly Visitors

Highest Performing Video in Brand History

35k+ Total Video Views


Why Macklemore Partnered With CLEAN Cause As Investor, Creative Director. Read More

Macklemore joins CLEAN Cause to help support addiction recovery in a stunning new video series. Read More

Clean Cause Forms Meaningful Partnership With Macklemore. Read More

Macklemore on the ‘power’ of sharing the truth about sobriety, including relapses. Read More

Macklemore Opens Up About ‘Painful’ Relapse During COVID & Why He’s Candid with His Kids About Addiction. Read More

Macklemore discusses working with CLEAN Cause and his recovery journey. Read More

Macklemore Joins CLEAN Cause as Investor and Creative Director. Read More

Macklemore Invests In Beverage Company To Support Addiction Recovery: ‘I Align With It’. Read More

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  • Event Activations
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