The Pattern makes an appearance in Doja Cat’s “You Right” music video...
Branded Content
FlyteVu Integreat
Strategy
Talent Procurement
The Challenge
Identify a moment in pop culture to leverage with the goal of generating buzz and conversation around The Pattern, as well as expand the app’s reach by connecting with engaged audiences.
What We Did
FlyteVu secured Grammy nominated artist Doja Cat for astrology-based social connection app The Pattern and facilitated an integration into the artist’s music video for her newest single “You Right” featuring The Weeknd and amassed more than 134M views. The Pattern also received a designated behind-the-scenes original content piece which was shared to Doja Cat’s YouTube channel and received nearly 1.5M views. The social connection app received additional support via Doja Cat’s social media channels with 5 designated posts.
The Results
134M Views on the “You Right” Official Music Video
5M Views on the Behind-the-Scenes Content Featuring The Pattern
