FlyteVu built a multi-tiered campaign that leveraged a partnership between Fritos and Country superstar, Thomas Rhett, to create snackable content highlighting Thomas Rhett’s illustrious career, including his 20 #1 hits, and shining a light on emerging country artists. Each piece of content deepened the connection between Fritos, the artists and their fans.
FlyteVu, in partnership with Gear 7, produced a pop-up content experience that brought in Thomas Rhett, as well as Country’s New Crop artists Megan Moroney, BRELAND, Conner Smith, and Mackenzie Carpenter to create a mix of music video and social content.
As a tribute to Thomas Rhett and his upcoming compilation #1 hits album, each participating artist covered Thomas Rhett’s #1 hits, while sharing personal stories about the impact Thomas Rhett has made on their career. They also performed their own original song in an visual environment reminiscent of America’s heartland.
Taking inspiration from Fritos’ mantra and trends on YouTube Shorts, FlyteVu crafted unique content pods offering a bite-sized, branded playground for talent. Hosted by none other than Thomas Rhett himself, “Down for Everything” featured artists answering questions and tackling playful “truth or dare”-type challenges. This lighthearted, interactive format resulted in engaging content while raising funds for Porter’s Call, a mental health cause dear to Thomas Rhett’s heart. The “Walking Taco” station served as the grand finale, where talent put their creative spin on the iconic Fritos snack while sharing their favorite on-the-road stories – allowing a window into the lives of the talent.
Content was released on each Artists’ YouTube channel and allowed fans to catch a glimpse of their favorite artists while creating brand awareness for Fritos.
To further celebrate Thomas Rhett’s 20 #1 album, FlyteVu, alongside Hidden Road Studios, produced a YouTube livestream of the second-to-last tour stop of Thomas Rhett’s tour in Nashville, Tennessee. The livestream had multiple branded touchpoints, including the welcome slate, logo bug and endcard graphics and offered fans the opportunity to tune-into the show.
