Emerging Artists Program Curated by Lainey Wilson

FlyteVu secured rising star Lainey Wilson as Tractor Supply’s brand ambassador, curating their Emerging Artists Program and highlighting the brand’s staple pillar, Life Out Here.

  • Brand Partnerships
  • Branded Content
  • Creative
  • Digital
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Develop a program that highlights Tractor Supply’s commitment to country music and showcases how the genre is an inspiration to the “Life Out Here” lifestyle.

What We Did

FlyteVu identified fast-rising country music star Lainey Wilson as Brand Ambassador and curator of a new music platform that will amplify Tractor Supply’s commitment to country music. Wilson’s rise to the top in country music and her upbringing on a farm in small-town Louisiana positioned her as the perfect candidate to highlight Life Out Here and build a new program to lift up the next generation of country music stars.

Wilson served as curator of the Emerging Artists Program, built to discover and support emerging artists who live and love what Tractor Supply calls “Life Out Here”. FlyteVu also tapped fellow established artists Ashley McBryde, Dustin Lynch, Jimmie Allen, and Kat & Alex to participate as mentors of the program along with Opry Entertainment Group to help amplify this program.

The nationwide talent search commenced in February 2023 with Wilson formally announcing the program and participating mentors live on stage during her third Grand Ole Opry anniversary performance. Each mentor took to their social channels encouraging their followers to submit their original songs inspired by the Out Here lifestyle during the month-long submission period with additional amplification from Ole Red, Grand Ole Opry, WSM channels, and press support from FlyteVu. FlyteVu also secured high-visibility placements on screens inside the Ryman Auditorium and Grand Ole Opry to advertise directly to an engaged audience.

The five Emerging Artists were hand-selected by the participating talent for a once-in-a-lifetime opportunity to collaborate with their mentors, record their songs at a premier studio, meet with industry executives,and perform at a variety of events during country music’s biggest week in Nashville. The Emerging Artists get the opportunity to perform alongside Wilson on the iconic Grand Ole Opry stage and appear in an upcoming Circle Network 30-minute special set to premiere in the Fall 2023.

FlyteVu will also produce a digital content series highlighting the program with content from the Emerging Artists’ week in Nashville, Tractor Supply’s commitment to the genre, and Life Out Here.

The Results

Over 84k Website Sessions

887 Program Submissions

9,591,238 Organic & Paid Social Impressions

Over 1 Billion Unique Monthly Visitors and Counting

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Related Work.

Lainey Wilson Commercial

FlyteVu created a TSC TVC featuring Lainey Wilson to air during the highly…

  • Branded Content
  • Creative
  • Digital
  • Music Licensing
  • Publicity
  • Strategy
  • Talent Procurement

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