Celebrate Wins with Us

Barefoot Wine Celebrates Olympic Gold Medal Win and Retirement Announcement with Soccer Champion Carli Lloyd...

  • Influencer Marketing
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Bring awareness to the ‘Barefoot with Us’ mantra, increase social footprint, and drive sales of Barefoot Wine products by engaging relevant influencers during their celebratory moments and integrate Barefoot authentically into timely and culturally relevant events and occasions.

What We Did

FlyteVu engaged two-time Olympic Gold medalist with the U.S. Women’s National Soccer Team Carli Lloyd to create unique content at her backyard BBQ celebrating her team’s 2021 Tokyo Olympic Bronze medal win with friends and family. FlyteVu was able to ensure her first social post after announcing her retirement from the U.S. Women’s National Team was with Barefoot Wine, celebrating not just a monumental win but also her lifetime achievements with the brand. With the timeliness of the celebration and announcement – FlyteVu secured press coverage highlighting the brand collaboration and content.


The Results

281,900 reach
328,442  impressions
79,521 engagements


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