Drive 4 the Win

American Red Cross partners with College Football players and their loyal fans to support blood shortage emergency.

  • Branded Content
  • Creative
  • Digital
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Engage GenZ/Millennial audiences to make blood donation appointments to help end the blood shortage in the U.S.

What We Did

FlyteVu secured college football players Smoke Monday (Auburn University), Brian Branch (Alabama University), Mycah Pittman (Oregon State), and Markus Wheaton (University of Oregon) to leverage the loyalty and competitive nature of college football fans to bring awareness to our current emergency blood shortage and drive blood donation registration. Using social media channels the week of the Alabama vs. Auburn and Oregon vs. Oregon State games, opposing players challenged one another and their communities to spread awareness of the current emergency blood shortage and to help by registering for a local donation time.

The Results

621,823 Total Reach

878,103 Total Impressions

1,717,239+ Unique Monthly Visitors

American Red Cross using Iron Bowl rivalry to increase blood donations. Read More

Oregon wide receiver Mycah Pittman participates in Drive 4 the Win. Read More

Monday embraces ‘worthy cause’. Read More

American Red Cross begins college football blood drive competition. Read More

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  • Event Activations
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  • Strategy
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