PINK University

The VSPINK Nation University activation, showing students interacting with the brand and participating in the one-of-a-kind event.

  • Event Activations
  • Paid Media
  • Strategy
  • Talent Procurement

The Challenge

Create a one-of-a-kind interactive experience for students at a winning university to build further brand awareness, loyalty, and create a highly shareable atmosphere in a way that had never before been done. The winning school, West Virginia University, was chosen via the VSPINK app through direct student voting and the event was to be executed within only 6 weeks of announcing the location.

What We Did

Build and activate VSPINK’s first ever sensory experience and fully immersive brand activation, PINK Nation University. FlyteVu created an event that touched the young and fun VSPINK consumer in an exclusive, intimate, and interactive way. PINK Nation University provided students with hands on opportunities including building their own VSPINK scent, black light mural walls, floor to ceiling candy rooms, a custom donut wall, daily artist performances by Thirdstory, Ravyn Lenae, and Corey Harper, outdoor games hosted by trick shot champion Brodie Smith, and more. Over 3,000 students had the opportunity to win prizes and freebies as they interacted with the space and connected with the brand in a new and authentic way. Thursday evening the event culminated with an exclusive Dustin Lynch performance at PINK Nation University. This event was an experience of a lifetime and allowed students exclusive access by following VSPINK brand socials.

The Results

Over 3.2K direct consumer touch points

Over 75K direct engagements with artist and talent socials

Exclusive talent performances

Over 29K in product giveaway

800 pounds of candy

3 days of AWESOME!

Related Work.

PINK Nation Loves Chicago

Victoria’s Secret PINK created the first-ever double-decker mobile bus tour in Chicago with…

  • Branded Content
  • Event Activations
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch.