Live from Tennessee

Tennessee Tourism created the first ever live streamed concert series to Chicago and created a two-way conversation between artists and consumers to celebrate the music made...

  • Event Activations
  • Music Licensing
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Tennessee Tourism wanted to engage travelers in Chicago, a top feeder market to the state, to increase, and extend, their travel to Tennessee.

What We Did

Tennessee Tourism live streamed artists Jason Isbell, Ashley Monroe, Old Crow Medicine Show, and Citizen Cope from three cities in the state – Memphis, Nashville, and Knoxville – onto a double-sided interactive billboard in the heart of Chicago. The concert allowed fans and artists to communicate back and forth through the screen, creating an intimate setting for this first of its kind music event and showcasing the music made in Tennessee. The event left Chicago feeling like they were sitting front row at a concert.

The Results

First ever live streamed concert on an interactive billboard

Features with Spin, Rolling Stone, and Associated Press

Over 650M earned media impressions

Jason Isbell, Old Crow Medicine Show Dazzle at Special High-Tech Gig. Read More

Isbell, Old Crow play long-distance show. Read More

Nashville Notes: Eli Young Band Joins Pro-Texas Campaign; Mark Chesnutt Signs With Row Entertainment. Read More

Concerts in Tennessee to live-stream in Chicago. Read More

Related Work.

Snap Your Way In

The Tennessee Department of Tourism launched their Snapchat channel to reach millennials with…

  • Branded Content
  • Event Activations
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

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