Jack Daniel’s Tennessee Fire gives Chase Rice fans the ultimate VIP weekend.
Create a unique experience with country star Chase Rice to grow brand awareness of and affinity for Jack Daniel’s Tennessee Fire among the country music consumer.
What We Did
FlyteVu created a once-in-a-lifetime experience called ‘Fire Up Your Summer’ for Jack Daniel’s Tennessee Fire with country star Chase Rice to celebrate his first No. 1 song. To kick-off the campaign, Rice announced a sweepstakes opportunity on his socials for lucky fans to meet him for the ultimate VIP experience in Florida, powered by Jack Fire. FlyteVu worked with Brown-Forman’s sales teams to create a 360-degree marketing approach including national radio partnerships and digital media to spread the word and drive submissions. Fans from around the country entered the national sweepstakes on the ‘Fire Up Your Summer’ custom-branded microsite for the chance to win. Sweepstakes winners were flown to Boca Raton and country music fans came together for the ultimate experience with Rice. The weekend kicked-off with a VIP-only luxurious Jack Fire yacht party with Rice, who hung out with fans while sipping Jack Fire cocktails and participated in on-site interviews with select media. Winners, VIPs, media, brand partners and general admission guests then experienced an intimate acoustic show compliments of Jack Daniel’s Tennessee Fire, leaving fans with an unforgettable Summer experience.
Over 4 million earned media impressions including coverage with CMT, Extra, and OneCountry
Over 20,000 page views on microsite
Over 8,000 contest entries
Capacity event with 500 fans and attendees
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