5 More Minutes

Fans submitted content honoring their loved ones to create Cracker Barrel’s exclusive “Five More Minutes” by Scotty McCreery music video.

  • Branded Content
  • Music Licensing
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Incorporating Cracker Barrel into an existing consumer-facing conversation that aligns with one of its core brand values of creating and cherishing meaningful family memories. To encourage fan engagement across digital platforms.

What We Did

Cracker Barrel partnered with Scotty McCreery to tell the story of the lead single from his new album Seasons Change, “Five More Minutes” by inviting fans to submit videos showing people they cherish and would love to spend five more minutes with. Together, Cracker Barrel and McCreery curated a one-of-a-kind music video featuring his No. 1 hit song and a heartfelt collection of fan memories.

The Results

10,000 Views in the First 2 Hours

100 Fan Submissions in Less Than 2 Weeks

5.4M Social Impressions

686K Video Views on Facebook in Less Than 2 Weeks

Scotty McCreery on the Inspiration Behind His Album, Seasons Change. Read More

Scotty McCreery Celebrates Success of ‘Five More Minutes,’ Debuts New Music Video. Read More

Scotty McCreery Wants Fans’ Help for New ‘Five More Minutes’ Video. Read More

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  • Branded Content
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

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