Barry’s Gives Back

Barry’s Bootcamp launches celebrity-hosted classes for charity.

  • Publicity
  • Talent Procurement

The Challenge

Re-engage Nashville about health and wellness and Barry’s Bootcamp’s offerings through talent-focused charity classes.

What We Did

To celebrate Barry’s Bootcamp’s 20th anniversary, the brand wanted to team up and give back with some of the biggest names in Nashville. Shawn Johnson, Cassadee Pope, and Walker Hayes hosted and participated in a Barry’s class with 100% of the ticket price going to the charity of their choice. Local press was invited to attend and speak with talent and Barry’s instructors on the charitable initiative. The charity classes were featured on Hollywood Life, PopCulture, Nashville Fit, OneCountry, and TODAY in Nashville.

The Results

13M+ Earned Media Impressions

30+ Influencers Secured

3 Top Tier Talent Hosts

Thousands of Dollars Donated to Charity

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  • Music Licensing
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  • Publicity
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  • Talent Procurement

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