Laura Hutfless is a founding Partner at FlyteVu, a Nashville-based entertainment marketing agency founded in 2015, which also has an office in Austin. FlyteVu connects brands to consumers through compelling storytelling, unparalleled experience, and the authentic power of music.
In three years under Laura’s leadership, FlyteVu has experienced 3000% revenue growth and doubled their impressive roster of clients to include Cracker Barrel, American Red Cross, Bumble, Enterprise, Victoria’s Secret PINK, Lee Jeans, Norwegian Cruise Lines, Journey’s, Pilgrimage Festival, Spotify, and Tennessee Tourism. FlyteVu’s innovative marketing campaigns have channeled millions of dollars and marketing support to multiple music properties including (CMA and ACM), established artists (Garth Brooks, Marshmello, Gwen Stefani, Pentatonix, Dolly Parton, Lady Antebellum, Haim, Chainsmokers, The Roots and more) as well as emerging artists (Kelsea Ballerini, Cam, Lauren Alaina, Maggie Rose, Southern Avenue, Walker Hayes, Brett Young and more).
FlyteVu’s campaigns have collectively earned multiple awards including two Gold and two Bronze CLIO Awards for “Best in Music”, an Emmy Award, a GRAMMY Award, two Davey Awards for “Best in Content and Social Marketing” and multiple Addy Awards. FlyteVu’s award- winning campaigns have generated billions of earned media impressions benefitting both Brand and Talent and have been featured in Adweek, Forbes, Huffington Post, Mashable, USA Today, and AdAge to name a few.
In 2018 & 2019, Laura was named to Billboard’s Branding Power Player List. In 2017, she was awarded the Nashville Business Journal’s Women of Influence Award and MusicRow’s Rising Women on the Row Award. Laura and was named on Billboard’s Country Power Player List in 2017, 2018 & 2019. She was also named to Billboard’s “40 under 40” power player list in 2012 and 2013 and the “30 under 30” list in 2010. She is a Leadership Music alumni, former ACM Board member, TONS Member, and Source Member. Additionally, Laura has been a featured speaker at CMA Brand Summit, Billboard Touring Conference, and Who Knew: Women Who Rock.
In her previous role as Music Partnership Agent at CAA, Laura worked with leading brands including Anheuser-Busch, AT&T, Beringer Wines, ConAgra Foods Inc, Hallmark, Dr. Pepper, Kraft, Skechers, and more to develop 360-degree entertainment platforms that utilized CAA talent and properties. Her programs received five consecutive Billboard Concert Marketing & Promotion nominations: Ram Trucks & Zac Brown Band’s “Letters for Lyrics” Campaign (2010); Zac Brown and Kingsford Charcoal (2011); Hallmark and Demi Lovato Text Band Launch (2012); Zac Brown and Landshark Lager (2013); and ConAgra Foods & Hunter Hayes (2014).