Laura Hutfless is a Co-Founder of FlyteVu, a Nashville-based full-service entertainment marketing agency founded in 2015 that connects brands to consumers via the power of pop culture and purpose.
Under Hutfless’s leadership, FlyteVu has been named to Adweek’s Fastest Growing Agencies List for 2021 ranked in the top 75, Chief Marketer’s Top 200 Marketing Agencies List from 2021 through 2023, Chief Marketer PRO Award Winner for 2022, Inc. 5000’s 2020, 2021, and 2022 Lists of ‘Fastest Growing Private Companies in America’, Nashville Business Journal’s 2020 Largest Advertising Agencies List, and Adweek’s 2019 ‘100 Fastest Growing Agencies’. Hutfless has also helped build an impressive roster of former and current clients including American Red Cross, Barefoot Wine, Barefaced, Bumble, Carter’s, Cracker Barrel, CLEAN Cause, David’s Bridal, Digital Seat Media, Drybar, Enterprise, Journeys, Jack Daniel’s, Maurices, Moët Hennessy, Norwegian Cruise Line, Skin Pharm, Spotify, Squeeze, Tennessee Tourism, Tractor Supply, Under Armor, UPS, Vanderbilt University Medical Center, Victoria’s Secret PINK and many others.
In 2020, FlyteVu launched the FlyteVu Fund to continue the company’s commitment to giving back and serving the community. Over the past seven years, and including the Fund’s initial investment, FlyteVu has donated more than $1 million to a wide range of certified 501(c)(3) nonprofits.
Recent notable FlyteVu campaigns include naming Grammy-winning Artist Macklemore as the Creative Director of beverage company CLEAN Cause to support addiction recovery efforts, Vanderbilt University Medical Center’s ‘Gratitunes’ with Brad Paisley and 100+ artists and influencers, Enterprise’s “Share the Code. Hit the Road” with OneRepublic, Bumble’s “In Her Court” with Serena Williams, Jack Daniel’s Tennessee Apple events with Kesha, Tayla Parx, and Saweetie, Cracker Barrel’s ‘Five Decades, One Voice’, an AR music experience for Barefoot Wine with Black Eyed Peas, and a multi-year partnership between Norwegian Cruise Line and Kelly Clarkson.
FlyteVu is known for creating first-of-its-kind campaigns that give back to the community and/or help shape culture. FlyteVu’s campaigns have collectively earned multiple awards including three Gold, one silver, and three Bronze Clio Awards, Shorty Impact Award, Shorty Social Good Award, an Emmy Award, a GRAMMY Award, Davey Awards, and were named to the Cannes Lions Shortlist.
Laura was recognized by Chief Marketer’s Top Women in Marketing for 2021 as “Idea Guru” for excellence in marketing transformation. Laura was named to Billboard’s ‘Country Power Players’ list 2017 through 2022 and to Billboard’s ‘Branding Power Player’ list 2018 and 2019. She was also named to Billboard’s ‘40 under 40 Power Player’ list in 2012 and 2013 and the ‘30 under 30’ list in 2010. Additionally, Laura has been a featured speaker at Fortune’s Most Powerful Women’s Summit and NextGen Summit, Advertising Week, Billboard Touring Conference, BizBash, Who Knew: Women Who Rock, and has been covered in Ad Age, Adweek, Billboard, Forbes, and more. Laura formerly served as the President of the Board of Directors for The Onsite Foundation, a 501(c)(3) that provides trauma-informed counseling and emotional health education that transforms individuals and communities, and served on the Country Music Association Board 2019-2020.
After experiencing the unexpected loss of a loved one due to substance abuse as a result of trauma, Laura’s philanthropic efforts focused on mental health, substance abuse disorder, addiction, and trauma. Together with The Onsite Foundation, Laura helped develop and launch a first-of-its-kind trauma-informed therapeutic program called “Triumph Over Tragedy” that provides tools, support, and a safe community for survivors of mass shootings to find hope and healing regardless of gender, race, religion, sexual orientation, or socio-economic status.