FlyteVu, in partnership with VMLY&R brought on Third Man Records, an independent record label, store front and multipurpose venue founded by White Stripes frontman and award-winning musician Jack White, and create a one-of-a-kind concert experience in Cumberland Caverns, a venue 333 ft. underground. Tennessee Tourism highlighted Third Man’s eclectic roster of artists, who were all discovered or fostered in Tennessee, with live performances from Margo Price, who played her then new, unreleased album in its entirety, Lillie Mae, Joshua Hedley, and Craig Brown Band. FlyteVu created custom-designed media mailers that included records of each of the artists to setup the comprehensive story to selected press outlets. FlyteVu also captured compelling content with each of the artists, about their musical journey throughout the state, and featured it on Tennessee Tourism’s Snapchat as interstitial content leading up to the exclusive concert experience. Tickets were exclusively available through Snapchat and were all claimed within 5 minutes.
