Keith Urban Show at SXSW

In partnership with Keith Urban, Bumble spread the message of woman empowerment at SXSW.

  • Branded Content
  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Integrate Bumble’s mission of women empowerment, utilizing the power of music, during SXSW.

What We Did

FlyteVu secured country music superstar Keith Urban, whose newest single release “Female” aligned perfectly with Bumble’s women-first mission. Bumble sat down with Urban to create custom content highlighting his song’s powerful message of supporting women, as well as his life as a father to two daughters.

Additionally, Bumble took over Urban’s SXSW performance at Stubb’s with a branded pop-up, Bumble merchandise and signage, and giveaways for attendees.

The Results

Exclusive Story on People.com

One-On-One Q&A with Keith Urban and Bumble for the Brand’s Youtube

Keith Urban Reveals His Mantra in Music (and Life!) Read More

Related Work.

Empowering Connections at SXSW

Bumble utilized talent partners as brand storytellers over the course of two days…

  • Branded Content
  • Event Activations
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

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