Kitty and Vibe X MOO
Kitty and Vibe and MOO launch the ‘Play Dress’ with a custom “Kind is My Vibe” Water Bottle...
The Challenge.
Secure a partner to help Kitty and Vibe launch their Play Dress – first athleisure launch as a brand.
What We Did.
FlyteVu secured a partnership with MOO, a partner to small businesses, and Kitty and Vibe to incentivize customers to try the brand’s very first take at athleisure. FlyteVu worked with the brands to design an exclusive “Kind is My Vibe” water bottle that would be gifted to the first 200 customers that purchased the Play Dress. With the gift with purchase, the Play Dress quickly sold out in many prints and required a Fall restock that will launch soon. The “Kind is My Vibe” water bottle is now a staple item for Kitty and Vibe and can be found on their website for purchase.
The Results.
Kitty and Vibe Play Dress sold out!
Garnered 7,373 Organic Views on Instagram and TikTok
Related Work.
Influencer Campaign
ClassPass, in partnership with top fitness influencers, took a unique approach to traditional new year’s fitness messaging.
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