Influencer Campaign

ClassPass, in partnership with top fitness influencers, took a unique approach to traditional new year’s fitness messaging.

The Challenge.

ClassPass wanted to make an impact during the highly saturated new year’s timeframe when consumers are making fitness resolutions by focusing on the benefits of health & wellness vs. shape and body size.

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What We Did.

FlyteVu created and secured the brand’s first ambassador program aimed at a new take on new year’s fitness and wellness regimines. The program featured a diverse group of influencers who brought an individualized wellness routine, including: Shawn Johnson – Olympic Gold Medalist, Jessamyn – Top Body Positive Yoga Guru, Hannah Bronfman – Artist & Author of “ Do What Feels Good”, and Nicholas Coolridge – Social Media Star, @moderntarzan. Each influencer created a custom fitness video to engage new and current ClassPass users, and also posted to their socials about the various programming ClassPass offered.

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