Influencer Campaign

The Challenge.

ClassPass wanted to make an impact during the highly saturated new year’s timeframe when consumers are making fitness resolutions by focusing on the benefits of health & wellness vs. shape and body size.

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What We Did.

FlyteVu created and secured the brand’s first ambassador program aimed at a new take on new year’s fitness and wellness regimines. The program featured a diverse group of influencers who brought an individualized wellness routine, including: Shawn Johnson – Olympic Gold Medalist, Jessamyn – Top Body Positive Yoga Guru, Hannah Bronfman – Artist & Author of “ Do What Feels Good”, and Nicholas Coolridge – Social Media Star, @moderntarzan. Each influencer created a custom fitness video to engage new and current ClassPass users, and also posted to their socials about the various programming ClassPass offered.

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