Keith Urban Show at SXSW
In partnership with Keith Urban, Bumble spread the message of woman empowerment at SXSW.
The Challenge.
Integrate Bumble’s mission of women empowerment, utilizing the power of music, during SXSW.
What We Did.
FlyteVu secured country music superstar Keith Urban, whose newest single release, “Female,” aligned perfectly with Bumble’s women-first mission. Bumble sat down with Urban to create custom content highlighting his song’s powerful message of supporting women, as well as his life as a father to two daughters.
Additionally, Bumble took over Urban’s SXSW performance at Stubb’s with a branded pop-up, Bumble merchandise and signage, and giveaways for attendees.