In Her Court

To reach the community in a powerful way, FlyteVu partnered Bumble with Serena Williams, the ultimate first mover, to remind women that the ball is always in their court.  Together with the first women-led creative team, FlyteVu created and launched Bumble’s debut TV ad campaign to premiere during the most viewed and male-dominated sporting event, Super Bowl LIII.  This messaging was amplified through the In Her Court campaign which included social and digital content, custom microsite, and pop-up activations in markets across the country. A press campaign, including the national televised announcement of the partnership on Good Morning America, reached a global audience.