In Her Court

Bumble curated a Super Bowl LIII commercial with Serena Williams to tell their message of women making the first move on a global level.

The Challenge.

Align Bumble’s mission of Making the First Move with notable talent that would amplify this message to the world.

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What We Did.

To reach the community in a powerful way, FlyteVu partnered Bumble with Serena Williams, the ultimate first mover, to remind women that the ball is always in their court. Together with the first women-led creative team, FlyteVu created and launched Bumble’s debut TV ad campaign to premiere during the most viewed and male-dominated sporting event, Super Bowl LIII. This messaging was amplified through the In Her Court campaign which included social and digital content, custom microsite, and pop-up activations in markets across the country. A press campaign, including the national televised announcement of the partnership on Good Morning America, reached a global audience.