Gratitunes Launch
Vanderbilt University Medical Center launched Gratitunes to thank medical professionals on the frontlines fighting COVID-19 through dedicated songs and performances.
- Branded Content
- Music Licensing
- Paid Media
- Publicity
- Strategy
- Talent Procurement
“FlyteVu’s ideation, creation and execution of Gratitunes may have been the strongest collaboration between the agency and Vanderbilt University Medical Center since our partnership began. In a year of unprecedented circumstances and pandemic pivots, FlyteVu saw an opportunity to offer VUMC’s 30,000+ health care workers a moment of comfort, gratitude and a smile – delivering joy and healing through the power of music. Campaigns are only as good as their execution, and FlyteVu’s oversight of Gratitunes speaks volumes to the important role a specialized agency can play at the intersection of music, health and healing.”
Stuart Dill, SVP Marketing and Engagement
Brad Paisley, Amy Grant, Jewel & More Help Launch ‘Gratitunes’ on National Doctors’ Day: Exclusive” Read More
“Brad Paisley and more stars come together to show appreciation for health-care professionals with ‘Gratitunes’ Read More