VSPINK announced the winners of their 2020 PINK GRL PWR Project, a program empowering women to help launch their original ideas supporting women, education, or sustainability.

  • Branded Content
  • Talent Procurement

The Challenge

FlyteVu was tasked with selecting talent to serve as judges for VSPINK’s PINK GRL PWR Project, representing their pillars of Sustainability, Education and Women. Along with securing and managing talent, FlyteVu was tasked with producing a recap commercial of the Project for VSPINK’s owned social and digital channels.

What We Did

FlyteVu secured Kathleen Elie, Sustainability Advocate and Creator/Founder of Conscious N Chic, Lauren Galley, Founder/CEO of Girls Above Society and 2019 PINK GRL PWR Project Winner, and Allison DeVane, Founder of Teaspressa and former VSPINK campus rep, as judges for the 2020 PINK GRL PWR program. The judges promoted the program on their social media channels and reviewed submission videos to help identify PINK GRL PWR Project winners in each pillar. FlyteVu informed the winners of the PINK GRL PWR Project via Skype and created an exciting and emotional video to share on PINK’s social and digital channels.

The Results

3,910 PINK GRL PWR Project applicants

Related Work.

Off to Prom 1.0

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

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