Jingle All The Broadway

Jingle All the Broadway launched Nashville effort to raise $1 million for Monroe Carell Jr. Children’s Hospital at Vanderbilt.

  • Branded Content
  • Event Activations
  • Paid Media
  • Strategy
  • Talent Procurement

The Challenge

Strategize a campaign that would facilitate Nashville community-wide fundraising participation around the holiday season with the goal to raising $1 million for Monroe Carell Jr. Children’s Hospital at Vanderbilt.

What We Did

FlyteVu created a multi-faceted marketing campaign that spanned Thanksgiving to Christmas involving Nashville area businesses and talent partners. As part of this campaign, FlyteVu executed media buys with Nashville Lifestyles, Nashville Guru, NFocus, and Nashville Scene to amplify the message of Jingle All the Broadway and reach as many consumers as possible to reach the donation goal of $1 million. FlyteVu also secured recording artists Tori Kelly, Chris Young, and Lady Antebellum to participate in PSA content that aired during the Nashville Christmas Parade and was featured on social and digital platforms.  Additionally, digital content was boosted, which created strong engagement with the program.

The Results

11,913 Landing Page Visits

770,811 Social Media Impressions

173,811 PSA Video Views

Related Work.

Off to Prom 1.0

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

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