FlyteVu created a multi-faceted marketing campaign that spanned Thanksgiving to Christmas involving Nashville area businesses and talent partners. As part of this campaign, FlyteVu executed media buys with Nashville Lifestyles, Nashville Guru, NFocus, and Nashville Scene to amplify the message of Jingle All the Broadway and reach as many consumers as possible to reach the donation goal of $1 million. FlyteVu also secured recording artists Tori Kelly, Chris Young, and Lady Antebellum to participate in PSA content that aired during the Nashville Christmas Parade and was featured on social and digital platforms. Additionally, digital content was boosted, which created strong engagement with the program.
