Triumph Over Tragedy

The Onsite Foundation launched Triumph Over Tragedy for survivors of mass shootings.

  • Branded Content
  • Creative
  • Publicity
  • Strategy

The Challenge

Launch The Onsite Foundation’s brand new Triumph Over Tragedy program for survivors of mass shootings to find hope and healing.

What We Did

FlyteVu strategized and helped bring to life a first-of-its kind fully-scholarshiped trauma-informed workshop for survivors of mass shootings to find hope and healing called Triumph Over Tragedy. Beginning with new branding, new logo and updated website, FlyteVu announced the workshop as part of the Foundation’s 2020 initiatives. The Onsite Foundation worked directly with survivor communities and experts across the country to build the workshop and launched a Suvivor Advisory Council consisting of survivors representing 7 different mass shootings to help curate the overall messaging and activities of the program. FlyteVu also created a national publicity strategy, with a focus on communities that had been impacted by mass shooting tragedies ,and coordinated interviews and exclusives with Foundation Board Members and the Survivor Advisory Council. Custom video and blog content featuring survivors was developed to extend the story and create a personalized message of hope for others. Triumph Over Tragedy was the first announcement in a series of offerings that will help survivors find hope and healing including educational tools, resources, and additional workshops.

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