The Pattern x National Best Friend Day

The Pattern x National Best Friend Day...

  • Branded Content
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Bring awareness, increase social footprint, and drive downloads to The Pattern by leveraging the National Holiday of Best Friend Day. FlyteVu was also challenged to enlist consumers to engage with the app and its features of bond running.

What We Did

In celebration of National Best Friend Day, FlyteVu engaged consumers to run bonds with their best friends and share on their social channels for The Pattern’s first digital marketing campaign. FlyteVu secured Tiffany Haddish and Julianne Hough and podcast partners, such as Friend of a Friend and Girlfriends and Business to amplify this message through their own social media posts highlighting their best friends with a call to action to follow The Pattern and tag their best friend for a chance to win a private bond reading with The Pattern’s Founder, Lisa Donovan. FlyteVu also established a relationship between DeuxMoi and The Pattern, where we highlighted bonds of iconic duos on DeuxMoi’s Instagram and Lisa and The Pattern’s first Clubhouse appearance.

The Results

32,554 Total Social Engagements

4,657,693 Total Campaign Impressions

8,654,777 UMVs

$2.06 CPM

Related Work.

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Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

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