The North Poll
FlyteVu and VistaPrint team up with top influencers to let the public decide which photo to choose for their coveted holiday card.
- Paid Media
- Talent Procurement
VistaPrint was looking to drive awareness and consideration this holiday season, with a primary focus on reaching more consumers within their target audience via an influencer campaign. VistaPrint wanted to focus on holiday cards as well as other holiday “gifts” (like mugs or wall calendars), and lean into the the insight that the consumer is sitting on an archive of incredible content to use for these customized items—their camera roll!
What We Did
Choosing a photo for your beloved annual holiday card is often a big decision, and sometimes quite a challenge to land the final selection But it doesn’t have to be! FlyteVu partnered with VistaPrint to engage 5 influencers to create their very own Holiday North “Poll”, a social media poll engaging their followers to vote on, and ultimately select, the most important photo of the year – their 2022 holiday card photo. FlyteVu secured Olympic Gold Medalist Shawn Johnson, Entrepreneur & Author Nabela Noor, Influencer Talia and Roger Scott, Comedian Heather McMahan, and Mother & Vlogger Tiffany Davidson.
This creative execution allowed us to also offer a voting option beyond the photo itself, and get viewers exploring and voting on VistaPrint card templates, showing off the huge variety and ease of use VistaPrint offers. We didn’t stop with cards – we also shared all the fun customized gift ideas you can get from VistaPrint, leveling up the consumer holiday purchase.
The campaign lived across Instagram and TikTok during November and December, driving consumers to VistaPrint.com with a discount code for 50% off of their custom holiday cards and gifts.
16 Million+ Total Paid Impressions
22 Million+ Organic Impressions
3.5%+ Engagement Rate Across All Posts (This is higher than the IG ER avg of 1.6%)
Drove 175,000 Link Clicks
Drove $47,000+ in Trackable Holiday Card Sales – the Highest Converting Vista Holiday Influencer Campaign to Date
Vista Taps Top Creators To Promote “Unregiftable” Holiday Campaign.
- Branded Content
- Music Licensing
- Talent Procurement
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