Tayla Parx Livestream

Tayla Parx Shares New Video with the Help of Jack Daniel’s Tennessee Apple.

  • Branded Content
  • Creative
  • Publicity
  • Strategy
  • Talent Procurement
  • Video Content + Digital Media

The Challenge

Create a virtual experience via the power of music to reach new audiences, build brand awareness, and recruit new consumers.

What We Did

FlyteVu secured rising singer-songwriter Tayla Parx to debut her new music video for “Ain’t a Lonely Christmas Song” to fans with Jack Daniel’s Tennessee Apple.  The GRAMMY-nominated artist participated in a livestream Q+A where she answered questions submitted by fans around her new music and launched her signature Jack Daniel’s Apple cocktail, Tayla’s ‘Tini.  Following the livestream, Parx released the single’s music video, which featured a cameo by Jack Daniel’s Tennessee Apple and the Tayla’s Tini cocktail.

The Results

7.9 Million Digital Impressions

35.5 million UMVs

114,000 Music Video Views


EXCLUSIVE: Tayla Parx Debuts “Ain’t A Lonely Christmas Song”. Read More

Need To Refresh Your Holiday Playlist? Tayla Parx Has You Covered. Read More

Singer Tayla Parx celebrates the holidays with festive new single (video). Read More

Related Work.

Jack Daniel’s Livestream Series

Jack Daniel’s brought live entertainment to consumers’ homes and fundraised for the music…

  • Publicity
  • Strategy
  • Talent Procurement

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