Sounds of the Season

Cracker Barrel brings joy and comfort through the gift of shared traditions with Sounds of the Season featuring Carrie Underwood, Maddie & Tae, and Runaway June.

  • Branded Content
  • Music Licensing
  • Publicity
  • Talent Procurement
  • Video Content + Digital Media

The Challenge

Create exclusive branded holiday content to reach new and current audiences and build brand association with traditions and shared holiday moments.

What We Did

FlyteVu identified and secured the legendary country singer Carrie Underwood and two emerging female musical groups, Maddie & Tae and Runaway June, to capture exclusive performances and collaborations. The performances and editorial content filmed were used to create a 40-minute Christmas feature, ‘Cracker Barrel Sounds of the Season,’ and focused on storytelling elements around the gift of shared traditions to strengthen the association of traditional holiday memories with Cracker Barrel. Audiences were able to watch sneak peeks of the performances weekly leading up to the full feature release to build anticipation and video views. Carrie Underwood, Runaway June, and Maddie & Tae performed never-before-seen collaborations singing songs from their holiday releases. The program was also supported by Cracker Barrel’s and talents’ social media posts, digital paid media, and PR interviews.

The Results

Press Features with Forbes, PopCulture, and

Social Support from all Participating Talent

First-Of-Its-Kind Custom Branded Holiday Feature for Cracker Barrel

Carrie Underwood Reunites With Maddie & Tae and Runaway June for Cracker Barrel Holiday Feature Read More

Carrie Underwood on Christmas traditions and her upcoming holiday feature Read More

Related Work.

Off to Prom 1.0

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

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