FlyteVu identified and secured the legendary country singer Carrie Underwood and two emerging female musical groups, Maddie & Tae and Runaway June, to capture exclusive performances and collaborations. The performances and editorial content filmed were used to create a 40-minute Christmas feature, ‘Cracker Barrel Sounds of the Season,’ and focused on storytelling elements around the gift of shared traditions to strengthen the association of traditional holiday memories with Cracker Barrel. Audiences were able to watch sneak peeks of the performances weekly leading up to the full feature release to build anticipation and video views. Carrie Underwood, Runaway June, and Maddie & Tae performed never-before-seen collaborations singing songs from their holiday releases. The program was also supported by Cracker Barrel’s and talents’ social media posts, digital paid media, and PR interviews.