Sounds of the Season

Cracker Barrel shares the Christmas spirit through the second iteration of brand’s holiday special, Sounds of the Season: Together Again, featuring Mickey Guyton and Pentatonix.

  • Branded Content
  • Creative
  • Digital
  • Music Licensing
  • Paid Media
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Create exclusive branded holiday content featuring A-list talent to reach new and current audiences. Build brand association and affinity with a broad set of consumers by creating an inclusive environment to celebrate diverse Christmas and other holiday traditions.

What We Did

To kick off the holiday season, FlyteVu secured Tauren Wells to perform on Cracker Barrel’s holiday float during the 95th Annual Macy’s Thanksgiving Day Parade. 

Leading into Christmas, FlyteVu identified and secured Grammy® Award-winning and multi-platinum-selling acapella group, Pentatonix, and CMT’s Breakout Artist Of the Year Honoree, Mickey Guyton to capture exclusive performances and collaborations. 

The performances and editorial content filmed were used to create a 25-minute Christmas feature, ‘Cracker Barrel Sounds of the Season: Together Again,’ and focused on storytelling elements around sharing Christmas traditions to highlight how amazing it is to be together again. 

Audiences were able to watch sneak peeks of the performances weekly leading up to the full feature release to build anticipation and video views. Pentatonix and Mickey Guyton performed never-before-seen collaborations singing songs from their holiday releases. The program was also supported by Cracker Barrel’s and talents’ social media posts, digital paid media, and PR interviews.

FlyteVu also secured an integration on The Tamron Hall Show for a full-length interview with Mickey Guyton and branded performance of the Sounds of the Season “O Holy Night” content. Tamron & Mickey both delivered brand mentions throughout the interview promoting the upcoming special and logo inclusion via sponsorship disclosure to more than 1,094,000 Total Viewers.

The Results

366 Total Press Mentions

857M Unique Monthly Visitors

3.9M Social Engagements

Mickey Guyton Can’t Say Enough About Pentatonix Ahead of Cracker Barrel Special. Read More

Mickey Guyton Talks ‘Sounds of the Season: Together Again’ Pentatonix Collaboration and How She’s Spending the Holidays. Read More

Mickey Guyton says being a mom to son Grayson has ‘changed everything’. Read More

Pentatonix & Mickey Guyton Headline Cracker Barrel’s Holiday Special. Read More

Mickey Guyton Can’t Say Enough About Pentatonix Ahead of Cracker Barrel Special. Read More

Mickey Guyton Performs Holiday Song With Pentatonix & It’ll Give You Chills. Read More

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  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

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