ShowHER Love Dream Shower Giveaway

Carter’s teamed up with Ashley Tisdale to celebrate expectant moms with the ShowHER Love Dream Shower Giveaway.

  • Brand Partnerships
  • Digital
  • Strategy
  • Talent Procurement

The Challenge

FlyteVu was challenged to create a special year 2 extension for parents-to-be to keep the momentum following  Carter’s ShowHER Love Virtual Baby Shower with Kelly Clarkson in 2020.

What We Did

Following the success of ShowHER Love virtual baby shower in 2020, FlyteVu launched Carter’s second annual ShowHER Love celebration with the Dream Shower Giveaway to continue the celebration of expectant parents during this time of uncertainty. New moms nationwide visited the a custom microsite for a chance to win daily and weekly prizes along with Carter’s coveted Dream Shower Grand Prize package. FlyteVu secured actress and new mom Ashley Tisdale to help curate the Ultimate Baby Shower and promote across her socials including TikTok. FlyteVu also secured and managed brand partnership with Sephora to complement other exclusive giveaways from Carter’s, Huggies, Skip Hop and BabyList. The program generated more than 300,000 entries in 4 weeks and Carter’s gave away $20,000 to help equip the winner for parenthood. From surprise celebrity moments to unique and exciting prizes, FlyteVu aims to continue spreading joy, hope and optimism with Carter’s.

The Results

Over 300,000 entries in 4 weeks

10M+ organic social impressions

4M+ organic social engagements

Unique entrants entered an average of 3x across the length of the campaign

Related Work.

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Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

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