Saweetie and Jack Daniel’s throw the Super Bowl Pregame Brunch of the Year!...
Branded Content
Digital
Publicity
Strategy
Talent Procurement
The Challenge
Drive brand awareness for Jack Daniel’s Tennessee Honey by partnering with Saweetie for a Super Bowl Weekend Brunch party and social media posts promoting the brand.
What We Did
Kick off Super Bowl LVI weekend in LA with a pregame brunch co-hosted by Grammy-nominated artist, Saweetie, featuring Jack Honey cocktails, travel-inspired bites, and her famous friends. FlyteVu partnered with Saweetie to develop two pieces of social media content leading up to the event, creating buzz around the event and her new single.
The Results
300+ guests in attendance
104,632,820+ Unique Monthly Visitors
32M Social Impressions
8M Social Views
102K Social Engagements
75% Social Engagement Rate
See Everyone Celebrating in L.A. Ahead of Super Bowl LVI. Read More
Saweetie teamed up with Jack Daniel’s Tennessee Honey Saturday for a pre-game brunch celebrating her new single “Closer” with H.E.R. Read More