Saweetie’s Pregame Brunch

Saweetie and Jack Daniel’s throw the Super Bowl Pregame Brunch of the Year!...

  • Branded Content
  • Digital
  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Drive brand awareness for Jack Daniel’s Tennessee Honey by partnering with  Saweetie for a Super Bowl Weekend Brunch party and social media posts promoting the brand.

What We Did

Kick off Super Bowl LVI weekend in LA with a pregame brunch co-hosted by Grammy-nominated artist, Saweetie, featuring Jack Honey cocktails, travel-inspired bites, and her famous friends. FlyteVu partnered with Saweetie to develop two pieces of social media content leading up to the event, creating buzz around the event and her new single.

The Results

300+ guests in attendance

104,632,820+ Unique Monthly Visitors

32M Social Impressions

8M Social Views

102K Social Engagements

75% Social Engagement Rate


See Everyone Celebrating in L.A. Ahead of Super Bowl LVI. Read More

Saweetie teamed up with Jack Daniel’s Tennessee Honey Saturday for a pre-game brunch celebrating her new single “Closer” with H.E.R. Read More

2022 Super Bowl Party Pics. Read More

Hottest Celebrity Pics This Week Of Feb. 14 – Feb. 20. Read More

Related Work.

Off to Prom 1.0

Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

Let’s talk about a project or brief, an open position or to simply get in touch