To generate significant awareness and successfully create digital longevity for the album, FlyteVu took a tiered approach to this program. The full music video for Me Quedaré Contigo (Marquee Song/Music Video) launched on Facebook and paid media was leveraged with a focus on video views and engagement.
With the album’s limited promotion at launch, FlyteVu knew there was an opportunity for Pitbull’s marquee music video to succeed on Facebook with a paid budget boosting the video to the right audiences. The engagement rate FlyteVu secured for this video far outperformed the industry average on Facebook at 8.6%. The video’s view count was 2x the most views and 3x the most engagements for any video on Pitbull’s Facebook history.
Audiences were then retargeted with cut downs of the music video and promotional content through story and in-feed ads on Facebook and Instagram, which directed users to streaming platforms and to purchase the album.