New Year’s Eve WISH-SHOP

Moet Hennessy launched its first portfolio-wide marketing campaign to support one of the most important events of the year for the brand, New Year’s Eve.

  • Publicity
  • Strategy
  • Talent Procurement

The Challenge

Find a unique way to reach consumers who will be staying home for New Year’s Eve to drive sales and grow Moet Hennessy’s consumer database.

What We Did

In a year unlike any other, FlyteVu worked with Moet Hennessy USA’s luxury wines and spirits brands to bid farewell to 2020 and make at-home celebrations even brighter by launching the New Year’s Eve WISH-SHOP. FlyteVu secured celebrity talent to curate a memorable NYE moment with a virtual visit, available for consumers to win through exclusive sweepstakes on the WISH-SHOP site. FlyteVu brought actress, producer and CEO Tracee Ellis Ross to curate a cocktail-making class, actor and Hennessy Ambassador Henry Golding to toast to 2021, DJ and entrepreneur Steve Aoki to host games and surprises, and multi-faceted artist Darren Criss to serenade winners. Through the WISH-SHOP campaign, consumers could also make a donation directly to the National Restaurant Association Educational Foundation, with Moet Hennessy matching up to $100,000. The New Year’s Eve WISH-SHOP site was a one-stop destination to also purchase the perfect Moet Hennessy offering for an unforgettable NYE celebration.

The Results

30,000+ Sweepstakes Registrations

4 Custom-Produced New Year’s Eve Activations

2.6M Organic Social Impressions

Looking Ahead: New Year’s Eve Celebration Ideas. Read More

Moët & Chandon Prepares for Biggest At-Home New Year’s Ever. Read More

Moët Hennessy USA, celebrities team up for WISH-SHOP. Read More

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