Norwegian Cruise Line approached FlyteVu to help structure and guide talent negotiations to secure GRAMMY Award-winning artist and superstar Kelly Clarkson. Understanding Kelly’s commitments as an Artist, a Coach on The Voice, and host of her new NBC talk show, FlyteVu recognized the need to be strategic with the structure of this offer and due to industry relationships, not only secured Kelly as a godparent for Norwegian’s newest ship Encore but also helped the brand leverage her media assets with a three year media deal with NBC including custom branded integrations on Kelly’s day time talk show ‘The Kelly Clarkson Show’.
To kick off the partnership, Kelly Clarkson offered blessings at the Christening Ceremony where 3,500 guests, including travel partners, investors, government officials, media, family and friends of Norwegian Cruise Line, attended a pier-side ceremony and celebration at Port Miami. Following the traditional blessings, honorary godmother Kelly Clarkson, officially christened the ship with a ceremonial bottle break across the ship’s hull, followed by a live performance of her top hits.
To further drive brand awareness, Norwegian Cruise Line partnered with NBC to highlight the brand in unique ways through branded integrations on ‘The Kelly Clarkson Show’, including a segment with Norwegian Cruise Line’s President and CEO Andy Stuart inviting Kelly to join the Norwegian Cruise Line family as godmother. To celebrate her new title as godmother, Clarkson and Norwegian Cruise Line also recognized and awarded 20 deserving music educators on the show with a seven-day cruise, showcasing the mutual appreciation for education and travel as a powerful tool that connects people and promotes awareness and understanding around the world.
