Morgan Wallen “One Thing At a Time” Album Launch Event

FlyteVu, in partnership with Spotify, produced Morgan Wallen’s new album release event with a once-in-a-lifetime concert on the baseball field at his alma mater, Gibbs High...

  • Creative
  • Event Activations
  • Strategy

The Challenge

Execute a once-in-a-lifetime event in celebration of Morgan Wallen’s new album release at his alma mater, Gibbs High School, on the school’s baseball field.

What We Did

Spotify partnered with country star Morgan Wallen for a special performance to celebrate the release of his new album, One Thing At A Time. The Tennessee native visited his alma mater, Gibbs High School, and performed an intimate show for the crowd in Corrytown on the school’s baseball field. This feat had never been done at Gibbs High School or anywhere else in the school system before.

FlyteVu executed the event by working with local school officials, talent production & management teams, and third-party production partners to create an immersive experience with an 8-piece full band live show on home plate of the field. Show attendees included Gibbs High School faculty, the 2023 senior class, the baseball team, and more local guests. Morgan’s roots are an important theme in his music, and this homecoming show gave his Tennessee fans a chance to experience his new songs live. By working directly with talent teams, FlyteVu produced the event to include local favorites from Morgan’s days in East Tennessee, including baseball-themed photo opportunities, concessions from local Knoxville favorites, a special album-themed postcard for fans to write letters to loved ones, and guests could create their own Gibbs HS baseball card.

The Results

FlyteVu’s First Live Production Concert on a Baseball Field

Over 800 Attendees from Morgan’s High School

Album Became Spotify’s Top Country Album Release

Morgan Wallen Performs at His Former High School, Donates $35K to Its Sports & Performing Arts Programs Read More

Morgan Wallen’s surprise show rocked Gibbs High School – one big clue all but gave it away Read More

Baseball coach shares excitement for Morgan Wallen performing at Knox County school Read More

Morgan Wallen hosts free concert, gives big donation at his alma mater Gibbs High School Read More

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