Macy’s Thanksgiving Day Parade

Dolly Parton and Cracker Barrel Old Country Store team up for the ultimate Macy's Thanksgiving Day Parade experience including a performance of ‘A Holly Jolly Christmas’.

  • Branded Content
  • Music Licensing
  • Strategy
  • Talent Procurement
  • Video Content + Digital Media

The Challenge

Secure Talent for Cracker Barrel’s sponsorship of the Macy’s Thanksgiving Day Parade and amplify the partnership through social media and paid digital.

What We Did

FlyteVu partnered Cracker Barrel with the legendary Dolly Parton to kick-off the holiday season with a special performance alongside the Cracker Barrel float in the 95th Annual Macy’s Thanksgiving Day Parade. Her rendition of “A Holly Dolly Christmas” in front of the iconic Cracker Barrel storefront backdrop was one of the top highlights of the parade, earning the highest rated performance within the broadcast with more than 4.6 million views to date.

The Results

More than 4.6 million views online

Dolly’s Performance was the best performing video in Cracker Barrel’s Facebook history in terms of views, engagements, and total minutes watched


You Can Win A Dolly Parton Prize Pack From Cracker Barrel In Honor Of Her Macy’s Parade Performance Read More

Dolly Parton’s Parade Performance Was Socially Distant but Emotionally Necessary Read More

Related Work.

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Journeys, in partnership with Converse, owned the prom space through a multi-phase campaign…

  • Event Activations
  • Publicity
  • Strategy
  • Talent Procurement

Contact Us.

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