Dolly Parton and Cracker Barrel Old Country Store team up for the ultimate Macy's Thanksgiving Day Parade experience including a performance of ‘A Holly Jolly Christmas’.
Video Content + Digital Media
Secure Talent for Cracker Barrel’s sponsorship of the Macy’s Thanksgiving Day Parade and amplify the partnership through social media and paid digital.
What We Did
FlyteVu partnered Cracker Barrel with the legendary Dolly Parton to kick-off the holiday season with a special performance alongside the Cracker Barrel float in the 95th Annual Macy’s Thanksgiving Day Parade. Her rendition of “A Holly Dolly Christmas” in front of the iconic Cracker Barrel storefront backdrop was one of the top highlights of the parade, earning the highest rated performance within the broadcast with more than 4.6 million views to date.
More than 4.6 million views online
Dolly’s Performance was the best performing video in Cracker Barrel’s Facebook history in terms of views, engagements, and total minutes watched
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