Lainey Wilson Commercial

Create a disruptive television commercial to air during the highly anticipated season 5 premiere of Paramount Network’s hit show Yellowstone to announce Tractor Supply Company’s new brand ambassador, country music star, Lainey Wilson.

FlyteVu took on the challenge of creating a unique television spot to kick off a new partnership with Lainey Wilson as the company’s newest brand ambassador. We sourced existing footage of Lainey from her friends, family, and management, which beautifully portrayed her growing up in Life Out Here – a key pillar of the Tractor Supply brand. FlyteVu constructed a unique spot that showcased Lainey’s latest release Live Off from her new album Bell Bottom Country, while also exploring the inspiration behind every good country song and what it means to live off what you have.

Our innovative approach involved presenting the raw and unpolished iPhone footage in a TikTok-style format (9×16) that caught the eye of viewers gathered around to watch the premiere of Yellowstone. Viewers got to see footage of Lainey from her childhood and present day, showing how she lives Life Out Here and the many ways it impacts her music. From riding horses and playing in fields to campfires and playing music surrounded by family and friends, the creative authentically represented Lainey’s lifestyle that serves as inspiration for her songs. The content debuted in tandem with the official announcement of Lainey curating the brand’s Emerging Artists Program to shine a light on emerging country artists and highlight the brand’s commitment to and passion for “Life Out Here”.