“homecoming queen?” Single Promotion

Kelsea Ballerini launches brand new single.

  • Paid Media

The Challenge

Generate mass consumer awareness for GRAMMY-nominated artist Kelsea Ballerini’s new song “homecoming queen?” and drive streams of the song.

What We Did

FlyteVu created a digital strategy to increase video views and engagements for the “homecoming queen?” music video within Kelsea’s target audience. Once the video launched on Facebook, industry and audience specific data was used to boost the video with paid media, including target audiences, identified through FlyteVu’s proprietary technology, with the highest likelihood of enjoying and engaging with this country music content.

The song and music video quickly became a success within the industry and leading music publications Billboard and Rolling Stone wrote about the video within two days of the campaign launching. After generating substantial buzz with the initial launch, audiences showing interest in the content were retargeted with cut downs of the video to drive them to streaming platforms. Story and in-feed ads on both Facebook and Instagram were used to continue reaching target consumers.

The Results

Views: 794K+

Minutes Viewed: 370K+

Engagements: 27,951

Engagement Rate: 3.5%

In the full history of Kelsea’s Facebook page, the “homecoming queen?” music video was Kelsea’s most engaged Facebook video along with the most 1-minute video views ever for her.

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