FlyteVu created a digital strategy to increase video views and engagements for the “homecoming queen?” music video within Kelsea’s target audience. Once the video launched on Facebook, industry and audience specific data was used to boost the video with paid media, including target audiences, identified through FlyteVu’s proprietary technology, with the highest likelihood of enjoying and engaging with this country music content.
The song and music video quickly became a success within the industry and leading music publications Billboard and Rolling Stone wrote about the video within two days of the campaign launching. After generating substantial buzz with the initial launch, audiences showing interest in the content were retargeted with cut downs of the video to drive them to streaming platforms. Story and in-feed ads on both Facebook and Instagram were used to continue reaching target consumers.